Research published in Marketing Week indicates that Brands are spending more on sports sponsorship, as a way of ‘driving emotional attachment’ while marketing budgets are under close scrutiny.
How much background research do creative businesses undertake on prospective suppliers? Generally, it depends on three factors.
Imagine a situation where the cost of a service bears little relationship to the perceived value (e.g., repairing a burst pipe, a leaking roof, a motorway breakdown?) Typical distress purchases where you just have to pay up (but hate parting with the cash).
It was only a matter of time before Linkedin would be embroiled in an employment tribunal matter.
Bump into a long lost friend on the street and the first answer you will give to the question ‘how are you?’ is ‘Fine!’ (whether its true or not).
Is it any wonder that agency owners will over-rate the optimism of their staff in the current climate rather than be honest about the prospects for survival (let alone growth).
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