- News
- Paprika Blog
- ‘Better evidence of the impact of design will drive up demand.’
- A finger in the air still widespread when it comes to budget setting
- Bridging the gap between business skills and online reputation management
- What a design agency doesn’t know about communicating the brand idea could be written on the head of a pin.
- Lots has changed since 2002- perhaps a drop in fee income reflects a changed landscape for communications
- Sponsorship on the up but can lead to tricky outcomes
- Is there such a thing as a design job that’s too small?
- Turn the tables on the Procurement people
- Take more care with Linkedin or you could face unwanted consequences
- Rose coloured specs are OK
- Keep one jump ahead of your clients in 2012
- Tardy Timesheets earns Secret Santa payback!
- How often do you squawk- clients want to hear you!
- Do we over-gloom the doom?
- Life's too short- particularly Account Managers
- How can I trust you with my money?
- Contrasting views regarding creative services procurement
- Sir Terry says this is the best of times for marketers- do you agree?
- ERIC shows the way for Shine (plus a suitcase full of awards)
- The bit in the pitch process that gets overlooked…..the cost
- Ogilvy Australia drops AVE's
- Alternatives to AVE’s - Lisbon sets the pace after Barcelona
- Getting the balance right in your business
- Agency models don’t die, they just get reorganised
- Why does integration matter so much
- Does your PR firm sign up to The Barcelona Declaration of Research principals?
- The Power of the Procurement Manager
Paprika Blogs
Sponsorship on the up but be wary of unexpected outcomes
Research published in Marketing Week indicates that Brands are spending more on sports sponsorship, as a way of ‘driving emotional attachment’ while marketing budgets are under close scrutiny.
Turn the tables on the Procurement people and equip yourself with the right tools
How much background research do creative businesses undertake on prospective suppliers? Generally, it depends on three factors.
Is there such a thing as a design job that’s too small?
Imagine a situation where the cost of a service bears little relationship to the perceived value (e.g., repairing a burst pipe, a leaking roof, a motorway breakdown?) Typical distress purchases where you just have to pay up (but hate parting with the cash).
Take more care with Linkedin or you could face unwanted consequences
It was only a matter of time before Linkedin would be embroiled in an employment tribunal matter.
Rose coloured specs are OK
Bump into a long lost friend on the street and the first answer you will give to the question ‘how are you?’ is ‘Fine!’ (whether its true or not).
Is it any wonder that agency owners will over-rate the optimism of their staff in the current climate rather than be honest about the prospects for survival (let alone growth).
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