- News
- Paprika Blog
- ‘Better evidence of the impact of design will drive up demand.’
- A finger in the air still widespread when it comes to budget setting
- Bridging the gap between business skills and online reputation management
- What a design agency doesn’t know about communicating the brand idea could be written on the head of a pin.
- Lots has changed since 2002- perhaps a drop in fee income reflects a changed landscape for communications
- Sponsorship on the up but can lead to tricky outcomes
- Is there such a thing as a design job that’s too small?
- Turn the tables on the Procurement people
- Take more care with Linkedin or you could face unwanted consequences
- Rose coloured specs are OK
- Keep one jump ahead of your clients in 2012
- Tardy Timesheets earns Secret Santa payback!
- How often do you squawk- clients want to hear you!
- Do we over-gloom the doom?
- Life's too short- particularly Account Managers
- How can I trust you with my money?
- Contrasting views regarding creative services procurement
- Sir Terry says this is the best of times for marketers- do you agree?
- ERIC shows the way for Shine (plus a suitcase full of awards)
- The bit in the pitch process that gets overlooked…..the cost
- Ogilvy Australia drops AVE's
- Alternatives to AVE’s - Lisbon sets the pace after Barcelona
- Getting the balance right in your business
- Agency models don’t die, they just get reorganised
- Why does integration matter so much
- Does your PR firm sign up to The Barcelona Declaration of Research principals?
- The Power of the Procurement Manager
Paprika Blogs
Ogilvy Australia drops AVE's
Ogilvy PR Worldwide in Australia has gone one better than many within the collective PR Industry, and has committed to dropping AVE’s as their standard measure of PR performance (as reported in PR Week 29/07/2011).
Alternatives to AVE’s - Lisbon sets the pace after Barcelona
In June the great and the good of the PR industry resumed their deliberations about the replacement of AVE’s as acceptable performance measures. The meeting in the Portuguese capital was designed to add the detail of the precise measures that PR firms could adopt.
Agency models don’t die, they just get reorganised
The announcement from Golin Harris that they have restructured their agency comms people into four specialist teams is music to our ears. PR Week has led with a story that shows that there is more than one way to organise a Public Relations Business.
Why does integration matter so much
The Kingston Smith survey raises a number of issues regarding the importance of integrated accounting systems. Our clients believe an integrated job costing and accounting system is the best mechanism for synchronising all the business critical activities of the agency.
Does your PR firm sign up to The Barcelona Declaration of Research principals?
It’s official now:- column inches as a measure of value are OUT- we are in a different world, and AVE’s (Average Value Equivalents) for measuring media coverage have been exposed as inaccurate, irrelevant and unjustifiable as a method of measuring PR value.
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