- News
- Paprika Blog
- ‘Better evidence of the impact of design will drive up demand.’
- A finger in the air still widespread when it comes to budget setting
- Bridging the gap between business skills and online reputation management
- What a design agency doesn’t know about communicating the brand idea could be written on the head of a pin.
- Lots has changed since 2002- perhaps a drop in fee income reflects a changed landscape for communications
- Sponsorship on the up but can lead to tricky outcomes
- Is there such a thing as a design job that’s too small?
- Turn the tables on the Procurement people
- Take more care with Linkedin or you could face unwanted consequences
- Rose coloured specs are OK
- Keep one jump ahead of your clients in 2012
- Tardy Timesheets earns Secret Santa payback!
- How often do you squawk- clients want to hear you!
- Do we over-gloom the doom?
- Life's too short- particularly Account Managers
- How can I trust you with my money?
- Contrasting views regarding creative services procurement
- Sir Terry says this is the best of times for marketers- do you agree?
- ERIC shows the way for Shine (plus a suitcase full of awards)
- The bit in the pitch process that gets overlooked…..the cost
- Ogilvy Australia drops AVE's
- Alternatives to AVE’s - Lisbon sets the pace after Barcelona
- Getting the balance right in your business
- Agency models don’t die, they just get reorganised
- Why does integration matter so much
- Does your PR firm sign up to The Barcelona Declaration of Research principals?
- The Power of the Procurement Manager
Paprika Blogs
‘Better evidence of the impact of design will drive up demand.’
The motion debated before The Design Council’s latest forum was ‘Better evidence of the impact of design will drive up demand.’ Given that the poll conducted before the debate resulted in an overwhelming 86% to 14% for the argument then the result was a forgone conclusion.
A finger in the air still widespread when it comes to budget setting
Setting budgets based on gut feel, intuition and previous year’s spending levels is widespread among brand owners according to a survey of CMO’s conducted by Columbia Business School. Of the 243 executives surveyed 57% don't establish their budgets according to ROI measures.
Bridging the gap between business skills and online reputation management
I like Professor Tom Watson’s bullet point overview of the eight key skills execs need to have to make a career out of working in PR. I also note that the Industry bodies have additionally identified a ‘lack of business skills’ and the ‘need to develop their understanding of online media’ as significant attributes that PRO’s need.
What a design agency doesn’t know about communicating the brand idea could be written on the head of a pin.
The whole point of working in design is that you have a way of seeing and representing ideas that excite and engage you, and by extension you are putting across ideas that your audience ‘sees’ in the same way (so you hope).
Lots has changed since 2002- perhaps a drop in fee income reflects a changed landscape for communications
Research published online today suggests on average UK agencies have lost up to 20% of their agency fee income over the past 10 years. The contraction is comprised of a 26.5% decline in creative services, 18.4% drop in account management and a more modest 5.3% dip in planning.
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