To energise communication agencies for a changing future, by sharing knowledge, sharing vision and sharing possibilities defines the marketing communication consultants association (MCCA). The agency only membership represents the widest possible cross section of future thinking agencies. Regardless of your role there are MCCA services that can deliver real value.
As a non-profit making organisation we spend every penny of our income on delivering to the industry. Our 5 pillars of work are Professional Development, Professional Recognition, Business Development, Member Engagement and Finance & Administration. Whether it be Professional Development through training & coaching, Professional Recognition through the Best Awards or Business Development through Search & Selection, all of our services are aimed at best practice and effecting the bottom line.
For brand owners the MCCA has a library of information and advice on working with agencies. Together with the Incorporated Society of British Advertisers (ISBA) and the Chartered Institute of Purchase & Supply (CIPS) we have produced a Model Client/Agency Contract. Guides on Finding An Agency, Briefing An Agency, Evaluation and many others are available. The most important sector of our work for brand owners is to help in finding their right agency partner through Search & Selection. This service is totally impartial and very easy to use. Brands such as Visa, T-Mobile and Threshers have all benefited from its ease, value and best practice standards.
For further information please visit www.mcca.org.uk.
